Landmark Court Ruling Against Multichoice: Ordered Them To Give Nigerians One Month Free Subscription for Gotv and DStv

Landmark Court Ruling Against Multichoice: Ordered Them To Give Nigerians One Month Free Subscription for Gotv and DStv

Court Orders Multichoice To Give Nigerians One Month Free Subscription for Gotv and DStv

In a historic ruling in June 2024, the Federal High Court in Lagos, Nigeria, delivered a verdict that could significantly alter the landscape of the country’s pay-TV market. The court ordered Multichoice Nigeria, the operator of DStv and GOtv, to restructure its pricing model, a decision hailed by consumer rights advocates but met with concern by industry stakeholders.

The Genesis of the Case

The case against Multichoice was initiated by the Consumer Protection Council (CPC) of Nigeria, which argued that the company’s pricing model was exploitative and lacked transparency. For years, Multichoice has dominated the Nigerian pay-TV market, and its subscription fee hikes have often sparked public outcry. The CPC accused Multichoice of arbitrary price increases and non-competitive practices, calling for greater regulation to protect consumers.

The Court’s Verdict


The court’s decision was grounded in the need to balance business interests with consumer protection. It mandated Multichoice to adopt a more transparent and flexible pricing structure. Specifically, the court ordered the following:

  1. Introduction of Pay-Per-View (PPV) Options: Multichoice must provide a pay-per-view option, allowing subscribers to pay only for the specific content they wish to watch, rather than committing to monthly packages.
  2. Capped Price Increases: Any future price hikes must be pre-approved by the Nigerian Broadcasting Commission (NBC) and justified with clear evidence of increased operational costs.
  3. Consumer-Friendly Packages: Multichoice is required to offer more affordable and customizable subscription packages to cater to a wider range of income levels.

Reactions from Stakeholders

Consumer Rights Advocates

Consumer rights groups have lauded the ruling as a major victory for Nigerian consumers. Many believe it will set a precedent for other service providers in the telecommunications and broadcasting sectors. “This ruling is a significant step towards protecting the rights of consumers and ensuring fair competition in the market,” said Sola Salako, president of the Consumer Advocacy Foundation of Nigeria.

Industry Experts

However, industry experts have expressed concerns about the potential implications for the pay-TV sector. Some argue that the introduction of a pay-per-view model could disrupt the traditional revenue streams of companies like Multichoice, possibly leading to reduced investment in local content and infrastructure. “While consumer protection is crucial, it’s also important to consider the financial viability of service providers. This ruling could have unintended consequences for the industry,” warned Dr. Funmi Ajibade, a media and telecommunications analyst.

Multichoice’s Response

In response to the ruling, Multichoice Nigeria released a statement expressing its commitment to comply with the court’s directives. The company emphasized its dedication to delivering quality entertainment to Nigerian households and assured subscribers that it would work towards implementing the necessary changes without compromising service quality. “We respect the court’s decision and will engage with relevant stakeholders to ensure a smooth transition to the new pricing model,” the statement read.

The Broader Implications

This ruling could have far-reaching implications beyond Multichoice and the pay-TV market. It signals a growing willingness by Nigerian authorities to regulate large corporations more strictly, ensuring they operate in a manner that prioritizes consumer interests. The decision may also encourage other companies in similar industries to reevaluate their pricing strategies and adopt more consumer-friendly practices.


The Federal High Court’s ruling against Multichoice marks a pivotal moment in Nigeria’s pay-TV industry. While it promises to offer relief to consumers burdened by high subscription fees, it also poses significant challenges for service providers. As Multichoice adapts to this new regulatory landscape, the eyes of the nation will be on how this ruling reshapes the balance of power between corporations and consumers. Ultimately, this case underscores the importance of regulatory frameworks that protect consumer interests while fostering a competitive and sustainable market environment.

Stay updated with us.